Elevate your atmosphere without harming the atmosphere
Say goodbye to carbon dioxide and headaches from the synthetic fragrance currently hiding in your conventional room fresheners, car fresheners, diffusers, and scented paraffin wax candles.
Pure organic essential oils chosen for their regenerative properties and carbon-eating power.
This is fragrance, with benefits.
It's cool to care
About what's in your clothing. What's in your food. How your kids are being taught at school. What's in your perfume and the scented candle on your coffee table. About your community. About the environment.
Our carbon-eating rocks allow you to enjoy fragrance without the high carbon footprint that comes with most conventional candles and diffusers. And without any of the harmful synthetic fragrance.
Better for you, better for the environment.
zero nasties
No toxic "fragrance", "parfum", "aroma", parabens, phthalates, formaldehyde, synthetics, ever
zero carbon
Our rocks can absorb more COâ‚‚ than is released in their manufacture, a breakthrough in eco-friendly consumer goods
zero waste
We extract salts from waste water for our rocks and we upcycle discarded coconuts, saving them from incineration
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Apply liberally, with love
We send you a big bottle for a reason. Oil those rocks up good! We don't use any alcohol in our scents, just pure organic essential oils, so they aren't as chemically-feeling as their synthetic counterparts. Softer and subtler by nature, as we think it should be. No artificial fragrance induced headaches.
Customer favourites
- Organic essential oils only - No phthalates - No synthetic fragrance - Carbon eating power - Environment and health conscious
Are you practicing safe scent?
"Fragrance" and "parfum" are umbrella terms companies use to hide their unique secret mix of synthetic fragrance ingredients. You'll find one or the other on the ingredients list on your favourite reed diffuser or scented candle. Manufacturers are not required to list the mix of specific fragrance ingredients on the product label. Shocking, we know.
Our organic essential oil blends contain just that - pure essential oils, and nothing else. No nasties.
| Carbonrox | Conventional Room fresheners / Paraffin blend candles / Reed diffusers | |
|---|---|---|
| Captures carbon dioxide | ||
| Absorbs foul odours | ||
| NO "fragrance" or "parfum" | ||
| NO petroleum-derived ingredients | ||
| NO endocrine-disrupting phthalates | ||
| NO paraffin wax | ||
| Organic essential oils ONLY | ||
| Biodegradable or fully recyclable materials ONLY | ||
| Vegan & cruelty-free | ||
| Positive carbon by 2028 |
FAQs
HOW STRONG IS THE SCENT?
Remember, there is no synthetic fragrance or alcohol used in the making of our oils, so our organic essential oil blends won't hit you in the face the way a chemically reed diffuser will.
Detoxing from synthetic fragrance is a process and ultimately developing an understanding that natural, plant-derived scents are subtler.
We recommend one full dropper at a time. (I put on one or two full droppers at a time, then don't top up again for 4/5 days because I am forgetful). Use your oil liberally! We send a big bottle just for that reason :)
Some people are more sensitive and don't want really strong scents and that's ok, too. Weekly drops will yield a milder scent experience overall. That's another reason we love high quality organic essential oils - you can build and layer them to suit your individual preference and needs.
Carbonrox is designed for use in smaller spaces to enjoy the scents to their maximum potential. Your guest bathroom, smallest but most visited room in the house, and bedside tables for a nighttime ritual, are ideal spots.
For general reference, one shell will scent a room roughly 150 square feet / 13.5 square metres.
Where should I place my shells?
We have ours in our guest bathroom because while it may be the smallest room in the house, it's the most visited! Also bedside tables and coffee tables - any space in your home you would like scented with the organic blend of your choosing.
Remember, the scent is 100% derived from organic essential oils only, so it doesn't have the same intensity as conventional synthetic fragrance in open rooms with lots of airflow or kitchens, for example.
For general reference, one shell will scent a room roughly 150 square feet / 13.5 square metres.
how do i use my CarbonRox?
First, ensure your shell is filled with your Carbonrox. Sprinkle them with a little water to jumpstart the absorption process. Then take your chosen scent and add 10 drops to the rocks. Enjoy your organic scentscape and top up whenever you desire. We recommend topping up at least once a week for a more gentle scent, or daily for a stronger, more powerful effect.
How often do I have to swap my carbonrox out?
We make our Carbonrox fresh when we fulfil our orders - so they will ship to you live and vacuum-sealed in biodegradable packaging so that they aren't coming into contact with the air until you're ready to use them, After 3-4 months of use, they will have completed their transformation. You can swap the rocks out anytime you choose - every 3-4 months, twice a year, once a year. We recommend replenishing the rocks every 3-4 months, once the absorption cycle has been completed, for maximum ambient COâ‚‚ absorption within your home.
WHAT ARE THE CARBONROX MADE OF?
The Carbonrox is made from Magnesium Hydroxide. Magnesium Hydroxide is actually a food ingredient in many cultures, and it is also used in many Direct Air Capture (DAC) applications. Conventional ways of manufacturing this widely-available chemistry is dirty and energy intensive. We instead use a patented process and green energy to make it - which not only makes it much cleaner for the environment but also permanently stores away the COâ‚‚. Our chemistry does not release the absorbed COâ‚‚ back unless heated beyond 1500F/800C or digested in an acid bath.
How do the carbonrox work? Are they safe to have in my home?
Our Carbonrox are made from transforming Magnesium Chloride in desalination brine waste water through a green process to a compound that is able to absorb ambient COâ‚‚ from the air. Over the course of 3-4 months, the rocks absorb COâ‚‚ and transform into chalk. Totally safe, and the end product is actually good for the soil! Our manufacturers use advanced Ionic chromatography to analyze every batch made for problematic impurities before they are cleared to ship to us. However pure they are, they are still not toys to play with, and just like all essential oil based products, we recommend keeping the rocks and the oil out of reach of children.
WHAT DO I DO WITH MY CARBONROX AT THE END OF 3-4 MONTHS?
You can dispose of them with your regular garbage or in your compost. You can also use them as planter rocks or distribute them in a garden, as they enrich the soil. By the way, the shells are fully biodegradable as well and can be composted. There are plenty of resources online about how to compost coconut shells that can referenced for this.
WHERE ARE YOUR PRODUCTS MANUFACTURED?
Our Carbonrox are made by hand in Switzerland, using magnesium hydroxide from desalination "bittern water" from Italy. Our wooden boxes for THE TRAVELLER are also made in Switzerland, sourced from sustainably-forested, HSH-certified Swiss beech. Our upcycled coconut shells are salvaged and painted in Vietnam. Our organic essential oils are blended and bottled in Coimbatore, India - our co-founder Karthik's hometown, using only organic ingredients, organically grown or wild harvested.
Is it really going to become positive Carbon? How? How much impact can it actually have?
Yes, THE RITUAL and THE TRAVELLER really will be positive Carbon at the point of shipment to you by 2028 (Cradle to Gate, to use industry terminology). THE STARTER product also has a low carbon footprint as we send fewer rocks. We have more information about this in our Science page. Ultimately our plan is to grow large enough that we can produce our organic essential oil blends using renewable energy only.
The Carbonrox themselves capture 75% of their weight in COâ‚‚.
We're a young company just starting out, but we have already begun the process of certification of with SGS, so that our positive Carbon offerings can be officially recognized as such.
We took great care in selecting every material used in the making of our product to minimize footprint. From saving coconut shells from incineration and thus preventing further COâ‚‚ from being released into the atmosphere, to recycling waste water to make our Carbonrox, every element of our process has been refined to optimize towards the lowest possible carbon footprint. We fundamentally believe that placing the ability to capture carbon at home in the hands of the people, instead of only relying on big businesses to change their practices fast enough, can make real impact.
That being said, being a young company, we cannot yet control how the rocks are disposed of (especially when they are taken away with the rest of the garbage instead of being used as planter rocks). In countries such as Switzerland where we are based, waste incinerators are progressively being integrated with COâ‚‚ capture units, which are then stored in geological formations or concrete (you can read about it here and here). In this case, the CO2 that gets released from the rocks when incinerated will still be captured back and stored forever. Some of our customers may be based in locations where the non-recycled garbage is incinerated but COâ‚‚ capture is not integrated into the process. Since we have no visibility into this, we are buying high quality carbon credits to offset the entirety of the amount of rocks we have produced. This will ensure that even the worst case scenario is accounted for, and when not, the environmental benefit is amplified!
Part of our vision as we grow includes collaborative partnership with gardening shops or construction companies to collect the used rocks for use in their respective areas for further benefit - yes, the rocks at the end of their transformation are actually a green alternative to a very important ingredient in the making of cement, as well as a plant nutritional supplement!
How do i choose my scent?
Good question. Take a look at our scent profiles here and discover your perfect organic scentscape.
HAVE YOU USED AI IN THE DEVELOPMENT OF YOUR PRODUCT OR MATERIALS?
No. This is a conscious choice due to the environmentally-friendly nature of our product. Because AI is so energy and water intensive, it is not a good fit for our brand and product. We have optimized our products to have a negative carbon or carbon-neutral footprint using our carbon-eating rocks, so it just wouldn't make sense for us to use AI technology or AI content in the development of our product or any materials to promote it.
And there will definitely be signs - shaky video, blurry images, the occasional typo. It's all being done by just two imperfect humans, Rose and Karthik :) I've loved and used the em dash in writing long before ChatGPT - so don't let that confuse you :)
Fight disposable culture
We take old discarded coconut shells and turn them into something beautiful. Vastly more sustainable than glass or ceramic. They just need a bit of TLC. Sustainable materials and design, right down to our packaging materials - yes, the "hairy stuff" in your shipping box is actually coconut fibre. Beautifully printed matte finish boxes come with a high environmental price tag, just saying. No more piles of colourful shredded paper and especially no more foam packaging peanuts!
Rock by rock
Our Texas A&M study shows just how much carbon dioxide our rocks capture. We're a small business now, but our vision for the future is to help turn cities back into forests and lock carbon away forever. With your support, we are hoping to progressively build out everyday items using waste and upcycled materials.
Founded by a forest-loving family
We wanted scent for our home without the synthetics or less environmental damage.
